Events guru.
From brand launches to sales kickoffs to international traveling customer shows, producing and directing dynamic and effective events is something I love to do.
Rackspace Technology IPO
As part of the team to take Rackspace Technology (RXT) public in 2020, we delivered the investor roadshow presentation and video, 100+ virtual investor meetings, NASDAQ graphics for listing day and a dynamic internal launch event.
Rackspace Brand Launch 2019
The money shot. Working as creative director and event producer with outstanding photographer Larry Burns, we planned this shot for maximum confetti. The technical events team delivered the goods and LB captured it perfectly.
Rackspace::Solve Customer Events
Rackspace::Solve became the company’s top marketing vehicle. The worldwide traveling show featured Rackspace experts, customers, analysts and inspirational speakers. We started in San Francisco and then went to New York, London, Atlanta, Chicago, Mexico City, Sydney and Hong Kong. I served as director and producer of content, leading a production team of 10+.
Owning the Strip at AWS re:Invent
For our second year at re:Invent, we took over the Strip in Las Vegas with our bold ads letting attendees know we had arrived as a top partner for AWS. Interest peaked, and Gordon Ramsey seemed a little miffed. Another great photo by the awesome Larry Burns. I led the creative team for the campaign.
OpenStack Summit Takeover
For the OpenStack Summit in Austin, we rebranded an entire restaurant, offered better meals than the convention and showcased our own experts. I led the creative team that came up with the interim brand concept to big, bold and red in Austin.